Full Time Salaried Vice President, Marketing

Busch Gardens Williamsburg and Water Country USA seeks a dynamic, experienced executive to lead our marketing team.


Primary purpose and function:

Lead marketing and sales functions for the Williamsburg parks, including brand management, content marketing, advertising, sales, digital marketing, public relations and consumer activation.

Responsible for development and execution of annual marketing plans to achieve targets for admissions revenue and attendance for both parks.

Monitor business conditions and implement plan adjustments as necessary.

In collaboration with Park President, develop business strategies to drive the growth of the Williamsburg parks. Coordinate research and analysis to formulate strategies.

Participate in planning for new attractions and strategic events, ensuring these experiences and the marketing support behind them are successful in generating attendance and revenue.

Manage team of 30+ professionals, plus work collaboratively with counterparts in other park locations and the Property Support Center.

Represent parks on tourism boards and other community organizations. Provide leadership for destination marketing efforts.

Manage advertising/media budgets for the Williamsburg parks, as well as departmental operating budget.

Candidates with the following qualifications and skills will be considered:

Bachelor’s degree, preferably in marketing, communications, business or related subject required. Master’s degree a plus.

At least 10 years' professional work experience, including at least 5 years’ experience leading a marketing or sales team.

Proven business-management experience required, including direct responsibility for revenue generation.

Demonstrated experience creating and managing multi-dimensional consumer marketing campaigns required.

Successful experience leading diverse teams, including direct and indirect reports, is required.

Prior work in theme parks, tourism or hospitality preferred.

Demonstrated ability to think strategically. Able to develop focused plans and clearly communicate business strategies.

Proven success in leading a professional team and coaching for high performance.

Strong organizational skills. Able to prioritize work and manage multiple projects on varying timelines.

Record of commitment to collaboration and working effectively as part of team. Demonstrated ability to create and lead cross-functional teams.

Proven outstanding written, verbal and visual communications skills. Ability to convey messages clearly and persuasively.

Demonstrated ability to distill data, generate insight and effectively communicate to various types of audiences.

Proven solid understanding of guest dynamics and key business drivers.


Busch Gardens is an equal opportunity employer and supports a safe and drug free workplace.

For more information visit: Careers.SeaWorldParks.com | Busch Gardens Williamsburg | WaterCountryUSA.com


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