Full Time Salaried Marketing Manager, Advertising, Media & Brand
The Marketing Manager, Advertising, Media & Brand is responsible for:
Oversee & manage all online & offline advertising campaigns for Busch Gardens & Water Country USA:
Build over 15 campaign strategies yearly using market insights, performance data, target audience psychographics and demographics to construct creative briefs & develop media content.
*Focus on targeting people versus places
*Driving creative innovation for online & offline channels
*Collaborate with Sr. Leader of Marketing on communication strategy
*Develop all campaigns with digital first approach
*Research new & innovative ways to reach & communication with target audiences
*Embrace a test & learn method to ensure relevancy & impact
Daily agency collaboration to ensure creative excellence, brand strength, speed to market & seamless execution
Lead content procurement for online & offline media to include film/photo shoots
Advertising production budget management
Manage media strategies & media buy execution
Drive digital channel innovation
Analyze & optimize media performance based on conversion, consideration and awareness metrics
Daily media agency collaboration
Media budget management (all channels)
Lead new attraction creative development to include naming, key visuals, logos, attraction launch videos, copy etc.
Act as chief brand steward locally promoting message & graphic continuity across all departments and with external partners
Provide training and resources to assist all team members in being brand ambassadors
Guide marketing plan strategy for Advertising, media and brand
Strategy & Tactical Plan development (Annual & Quarterly Plans)
Candidates with the following qualifications will be considered:
Bachelor's degree, preferably in advertising, marketing, business or related subject or equivalent experience
5+ Years' experience in marketing and digital advertising (media and creative) required.
Experience with media agencies, media buying and media attribution preferred.
Experience with leading and executing full campaign creative development (multi-channel) preferred.
Film and photo shoot leadership experience preferred.
Managerial or supervisory experience a plus.
Click here to apply for this position.
Busch Gardens is an equal opportunity employer and supports a safe and drug free workplace.
For more information visit: Careers.SeaWorldParks.com | Busch Gardens Williamsburg | WaterCountryUSA.com
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